Research on Marketing Strategy of H1D
- DOI
- 10.2991/emcs-17.2017.202How to use a DOI?
- Keywords
- H1D; Dairy; Fresh house package; Marketing strategy; Social responsibility
- Abstract
In recent years, living standards has gradually improved, the demand of dairy products has continually increased, and then dairy market competition is fiercer than ever. How to optimize the product structure, how to broaden and deepen business sales channels and how to increase the propaganda has become a problem managers concerned. In addition, Guizhou dairy processing industry started relatively late, the management system is not perfect, which leads to the dairy manufacturing enterprises lose their own core competitiveness, fail to occupy a lot of market share and create greater customer value. By taking H1D as a subject, according to marketing theory, and looking through relevant literature, this paper will work on H1D's marketing strategy, discover the problems of the marketing aspects of this company and then further optimize the company's marketing strategy and promote the popularity of the company brand. It is prospected that this research would prompt H1D to find problems in the marketing links, take timely measures, actively optimize the product structure, expand sales channels, increase publicity efforts, improve the comprehensive core competitiveness of enterprises, promote the popularity of brand and create greater value for customers.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yali Luo PY - 2017/03 DA - 2017/03 TI - Research on Marketing Strategy of H1D BT - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017) PB - Atlantis Press SP - 1043 EP - 1048 SN - 2352-538X UR - https://doi.org/10.2991/emcs-17.2017.202 DO - 10.2991/emcs-17.2017.202 ID - Luo2017/03 ER -