Application and Prospect of AR Technology in E-commerce

DOI

10.2991/emcs-17.2017.262How to use a DOI?

Keywords

Augmented reality technology, Mobile E-commerce, Basic principle, Feasibility, Development and prospect

Abstract

With the progress of science and development of information, E-commerce plays more and more important role in people's life. Affect people's basic necessities of life. However, consumers in the online shopping is just get some virtual information like pictures or some words and so on, there is no real sense of experience, and the perception of goods is not high. Mobile Augmented reality technology, as a new type of information technology, has attracted much attention in recent years, Augmented reality technology has also been included in the major technology of change the future shopping way. This paper will combine E-commerce with Augmented reality technology, improve consumer perception and interesting of goods, so as to enhance the consumer's purchase desire. This paper introduces the concept and basic principles of Augmented reality technology, analysis feasibility and development of applying Augmented reality technology in mobile E-commerce in China

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheng Cao
AU  - Qian Wang
PY  - 2017/03
DA  - 2017/03
TI  - Application and Prospect of AR Technology in E-commerce
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1351
EP  - 1355
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.262
DO  - 10.2991/emcs-17.2017.262
ID  - Cao2017/03
ER  -