Correlation Coefficient Analysis of Small and Micro Businesses Database Marketing Inputand Performance

DOI

10.2991/emcs-17.2017.314How to use a DOI?

Keywords

Small and micro businesses;Database marketing; Performance;Correlation coefficient analysis

Abstract

When Small and Micro Businesses expand the market and make a strategic decision, do research on an internal connection between database marketing input and company's performance.When Small and Micro Businessescarry out these, the whole performance is the fundamental starting point,Small and Micro Businesses make the correct formulation, supervision, evaluation and optimization of database marketing input plans and program. In this paper a typical "new three board" small and micro businesses is selected, and fully analyzes some quantitative demonstration analysis. The research also found a positive correlation between the whole performance of small and micro businesses and database marketing input. It proposed the corresponding rationalization proposal in base of the important parts of database marketing input activities to realize the whole enterprise performance maximization.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuan Wang
AU  - Zhong Wu
PY  - 2017/03
DA  - 2017/03
TI  - Correlation Coefficient Analysis of Small and Micro Businesses Database Marketing Inputand Performance
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1642
EP  - 1648
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.314
DO  - 10.2991/emcs-17.2017.314
ID  - Wang2017/03
ER  -