Trade Competitiveness of Tea from Fujian, China: Analysis based on Porter Masonry Model
- https://doi.org/10.2991/emeeit-15.2015.2How to use a DOI?
- Fujian tea; Trade Competitiveness; Porter masonry model; The international market share.
Tea sales to more than sixty countries or regions and bring about foreign exchange as the pillar industry of Fujian province in China .Therefore qualitative and quantitative systematic research on the trade competitiveness of Fujian tea is important. We employed Porter masonry model to analyze the six major factors of tea export in Fujian, then estimated the export competitiveness level of Fujian tea by some commonly used quantitative indicators such as international market share. Finally we derived some constructive strategy.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Liming Hong AU - Wenling Song PY - 2015/11 DA - 2015/11 TI - Trade Competitiveness of Tea from Fujian, China: Analysis based on Porter Masonry Model BT - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology PB - Atlantis Press SP - 5 EP - 9 SN - 2352-538X UR - https://doi.org/10.2991/emeeit-15.2015.2 DO - https://doi.org/10.2991/emeeit-15.2015.2 ID - Hong2015/11 ER -