Trade Competitiveness of Tea from Fujian, China: Analysis based on Porter Masonry Model

DOI

10.2991/emeeit-15.2015.2How to use a DOI?

Keywords

Fujian tea; Trade Competitiveness; Porter masonry model; The international market share.

Abstract

Tea sales to more than sixty countries or regions and bring about foreign exchange as the pillar industry of Fujian province in China .Therefore qualitative and quantitative systematic research on the trade competitiveness of Fujian tea is important. We employed Porter masonry model to analyze the six major factors of tea export in Fujian, then estimated the export competitiveness level of Fujian tea by some commonly used quantitative indicators such as international market share. Finally we derived some constructive strategy.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liming Hong
AU  - Wenling Song
PY  - 2015/11
DA  - 2015/11
TI  - Trade Competitiveness of Tea from Fujian, China: Analysis based on Porter Masonry Model
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 5
EP  - 9
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.2
DO  - 10.2991/emeeit-15.2015.2
ID  - Hong2015/11
ER  -