The Improved C2C E-Commerce Credit Model ----A Case Study of Taobao

DOI

10.2991/emeeit-15.2015.103How to use a DOI?

Keywords

E-commerce; C2C; index system; AHP; credit model

Abstract

E-commerce has developed rapidly in recent years; the credit problems bring a lot of trouble to consumers. This paper has taken taobao as an example, found out the existing problems, and improved the index system by removing the logistics indicators and taking transaction time and transaction amount into consideration and using weight analysis with AHP method to establish a new credit model. Finally, we have made an empirical analysis by comparing the existing evaluation model and the improved model, the result shows that our new model is more efficient and practical.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiangzhen He
PY  - 2015/11
DA  - 2015/11
TI  - The Improved C2C E-Commerce Credit Model ----A Case Study of Taobao
BT  - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology
PB  - Atlantis Press
SP  - 531
EP  - 536
SN  - 2352-538X
UR  - https://doi.org/10.2991/emeeit-15.2015.103
DO  - 10.2991/emeeit-15.2015.103
ID  - He2015/11
ER  -