The Improved C2C E-Commerce Credit Model ----A Case Study of Taobao
- 10.2991/emeeit-15.2015.103How to use a DOI?
- E-commerce; C2C; index system; AHP; credit model
E-commerce has developed rapidly in recent years; the credit problems bring a lot of trouble to consumers. This paper has taken taobao as an example, found out the existing problems, and improved the index system by removing the logistics indicators and taking transaction time and transaction amount into consideration and using weight analysis with AHP method to establish a new credit model. Finally, we have made an empirical analysis by comparing the existing evaluation model and the improved model, the result shows that our new model is more efficient and practical.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiangzhen He PY - 2015/11 DA - 2015/11 TI - The Improved C2C E-Commerce Credit Model ----A Case Study of Taobao BT - Proceedings of the 2015 International conference on Engineering Management, Engineering Education and Information Technology PB - Atlantis Press SP - 531 EP - 536 SN - 2352-538X UR - https://doi.org/10.2991/emeeit-15.2015.103 DO - 10.2991/emeeit-15.2015.103 ID - He2015/11 ER -