Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Integration of Globalization and Localization of TNCs and corresponding strategy of China

Authors
Qingbo Huang
Corresponding Author
Qingbo Huang
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.258How to use a DOI?
Keywords
Globalization; Integration; Localization; TNCs
Abstract
Integration of globalization and localization has become inevitable trend of management activity of TNCs (Transactional Corporations). The paper begins with theory, which accounts for integration of globalization and localization, furthermore, it analyses the relationship between the integration and fostering of competitive advantage. Moreover, from practice, it cites case of Motorola and Haier as to present corresponding strategy of China.
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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emim-16.2016.258How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qingbo Huang
PY  - 2016/04
DA  - 2016/04
TI  - Integration of Globalization and Localization of TNCs and corresponding strategy of China
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1263
EP  - 1268
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.258
DO  - https://doi.org/10.2991/emim-16.2016.258
ID  - Huang2016/04
ER  -