Integration of Globalization and Localization of TNCs and corresponding strategy of China
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.258How to use a DOI?
- Globalization; Integration; Localization; TNCs
- Integration of globalization and localization has become inevitable trend of management activity of TNCs (Transactional Corporations). The paper begins with theory, which accounts for integration of globalization and localization, furthermore, it analyses the relationship between the integration and fostering of competitive advantage. Moreover, from practice, it cites case of Motorola and Haier as to present corresponding strategy of China.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qingbo Huang PY - 2016/04 DA - 2016/04 TI - Integration of Globalization and Localization of TNCs and corresponding strategy of China BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 1263 EP - 1268 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.258 DO - https://doi.org/10.2991/emim-16.2016.258 ID - Huang2016/04 ER -