Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Study on Properties of Corporate Marketing Network

Authors
Xiaohong Qin, Jingfeng Zhao
Corresponding Author
Xiaohong Qin
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.307How to use a DOI?
Keywords
Corporate marketing network; Endogenous model; Effectiveness; stability; Complex network theory
Abstract
Actual corporate marketing network tend to have a large and complex network structure, which affect the operation of enterprises and even dominate marketing network. Based on complex network theory, this paper define stability and effectiveness of corporate marketing network, and establish a endogenous formation models of corporate marketing network, also analyze of effective marketing network and stable marketing network must satisfy conditions, and an example is to proof its validate. The conclusion shows that star topology network marketing is not only stable but also is effective. The conclusions have significance guiding for enterprises to build stable and effective marketing network.
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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emim-16.2016.307How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaohong Qin
AU  - Jingfeng Zhao
PY  - 2016/04
DA  - 2016/04
TI  - Study on Properties of Corporate Marketing Network
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1514
EP  - 1518
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.307
DO  - https://doi.org/10.2991/emim-16.2016.307
ID  - Qin2016/04
ER  -