Study on Properties of Corporate Marketing Network
Xiaohong Qin, Jingfeng Zhao
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.307How to use a DOI?
- Corporate marketing network; Endogenous model; Effectiveness; stability; Complex network theory
- Actual corporate marketing network tend to have a large and complex network structure, which affect the operation of enterprises and even dominate marketing network. Based on complex network theory, this paper define stability and effectiveness of corporate marketing network, and establish a endogenous formation models of corporate marketing network, also analyze of effective marketing network and stable marketing network must satisfy conditions, and an example is to proof its validate. The conclusion shows that star topology network marketing is not only stable but also is effective. The conclusions have significance guiding for enterprises to build stable and effective marketing network.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaohong Qin AU - Jingfeng Zhao PY - 2016/04 DA - 2016/04 TI - Study on Properties of Corporate Marketing Network BT - 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 1514 EP - 1518 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.307 DO - https://doi.org/10.2991/emim-16.2016.307 ID - Qin2016/04 ER -