Study on Properties of Corporate Marketing Network

DOI

10.2991/emim-16.2016.307How to use a DOI?

Keywords

Corporate marketing network; Endogenous model; Effectiveness; stability; Complex network theory

Abstract

Actual corporate marketing network tend to have a large and complex network structure, which affect the operation of enterprises and even dominate marketing network. Based on complex network theory, this paper define stability and effectiveness of corporate marketing network, and establish a endogenous formation models of corporate marketing network, also analyze of effective marketing network and stable marketing network must satisfy conditions, and an example is to proof its validate. The conclusion shows that star topology network marketing is not only stable but also is effective. The conclusions have significance guiding for enterprises to build stable and effective marketing network.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaohong Qin
AU  - Jingfeng Zhao
PY  - 2016/04
DA  - 2016/04
TI  - Study on Properties of Corporate Marketing Network
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1514
EP  - 1518
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.307
DO  - 10.2991/emim-16.2016.307
ID  - Qin2016/04
ER  -