Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society

Review of Brands Economic Theory in China

Authors
Yan Xiao
Corresponding Author
Yan Xiao
Available Online April 2016.
DOI
https://doi.org/10.2991/emim-16.2016.332How to use a DOI?
Keywords
Brand; Brand economy; Regional brands
Abstract
Through literature review and assessment, analyzing the history and current situation of the economic theory of domestic brands, the author discovered the problems and potential research directions in order to provide a reference for subsequent research. The paper summarizes the research of domestic brand economic theory a year from two aspects of production and research based on China CNKI.Net source database. Through analysis, the author found that the amount of literature on domestic brands economic theory wavy rise. The topics include brand economic concepts, economic development strategy and brand strategy, brand regional economic development mode, the internal mechanism of the regional economy and the path of brand. The author summarized that the presence of this field research method is less diverse which needs to be expanded to deepen the problem. It should be targeted for future improvements to further enhance the quality of research results.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
6th International Conference on Electronic, Mechanical, Information and Management Society
Part of series
Advances in Computer Science Research
Publication Date
April 2016
ISBN
978-94-6252-176-6
ISSN
2352-538X
DOI
https://doi.org/10.2991/emim-16.2016.332How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yan Xiao
PY  - 2016/04
DA  - 2016/04
TI  - Review of Brands Economic Theory in China
BT  - 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1636
EP  - 1640
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.332
DO  - https://doi.org/10.2991/emim-16.2016.332
ID  - Xiao2016/04
ER  -