A Study on the Characteristics of Chinese Citizens European Outbound Market and Its Targeted Expansion Strategy

DOI

10.2991/emim-16.2016.378How to use a DOI?

Keywords

Europe; Outbound tourism market; Italy; Tourism products

Abstract

With the rapid development of China's economy, the National also made a deeper spiritual life needs, and the tourism industry has been booming in this context, especially outbound tourism is gradually received more attention. In 2014?Chinese tourists that traveled overseas had been reached about 120 million?which is about twice than 5 years ago. Europe as the first choice for outbound travel and its tourists had reached about one million people. This passage collects tourists’ data all over the country that traveled to Europe in 2014, analyses the characteristics of European outbound tourism market. Regard Italy as the focus of discussion, will design and development tourism products, which according to the relevant statistical data of Italy National Tourism Administration. And will explore the improvement of the European market and further expand consumer groups.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Si Li
AU  - Jianli Zhou
AU  - Zengwei Yang
AU  - Jiajun Shen
AU  - Qiuyue Gong
PY  - 2016/04
DA  - 2016/04
TI  - A Study on the Characteristics of Chinese Citizens European Outbound Market and Its Targeted Expansion Strategy
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1867
EP  - 1870
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.378
DO  - 10.2991/emim-16.2016.378
ID  - Li2016/04
ER  -