A Study on the Influencing Factors of Changchun Residents' Rural Tourism Behavior Intention

DOI

10.2991/emim-17.2017.151How to use a DOI?

Keywords

Rural tourism; Behavior intention; Influencing factors; Theory of planned behavior (TPB); Changchun City

Abstract

This study proposes hypotheses according to the theory of planned behavior, refers to previous research results and designs the questionnaire of Changchun residents' rural tourism behavior intention. 213 valid questionnaires are collected by means of network survey and field investigation. By using SPSS17.0, the correlation analysis for sample data is done and hypothesis is tested. The conclusions of this research: attitude, subjective norm and perceived behavioral control have significant positive influence on the rural tourism behavior intention.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyan Wang
AU  - Qinglan Luo
PY  - 2017/04
DA  - 2017/04
TI  - A Study on the Influencing Factors of Changchun Residents' Rural Tourism Behavior Intention
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 758
EP  - 763
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.151
DO  - 10.2991/emim-17.2017.151
ID  - Wang2017/04
ER  -