Countermeasures for Cross-cultural Communication in Commercial Activities Based on OBOR
Available Online August 2018.
- https://doi.org/10.2991/emim-18.2018.1How to use a DOI?
- Cross-cultural Communication; Commercial Activities; OBOR
- The countries along One Belt One Road (OBOR)are important open areas for China in the new era. The commercial activities between China and the OBOR countries becoming more and more frequent and active. Big challenge which enterprises in business activities faced is cultural differences and conflicts. Based on the analysis of the main obstacles in cross-cultural communication, such as language, values, mode of thinking, cultural stereotypes, etc., recommendations are proposed that China should promote good image, identify and respect the common culture of the world in business activities, enterprises should focus on cross-culture and language training, and strengthening the intercultural management.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Junxia Liu PY - 2018/08 DA - 2018/08 TI - Countermeasures for Cross-cultural Communication in Commercial Activities Based on OBOR PB - Atlantis Press SP - 1 EP - 4 SN - 2352-5398 UR - https://doi.org/10.2991/emim-18.2018.1 DO - https://doi.org/10.2991/emim-18.2018.1 ID - Liu2018/08 ER -