Countermeasures for Cross-cultural Communication in Commercial Activities Based on OBOR

DOI

10.2991/emim-18.2018.1How to use a DOI?

Keywords

Cross-cultural Communication; Commercial Activities; OBOR

Abstract

The countries along One Belt One Road (OBOR)are important open areas for China in the new era. The commercial activities between China and the OBOR countries becoming more and more frequent and active. Big challenge which enterprises in business activities faced is cultural differences and conflicts. Based on the analysis of the main obstacles in cross-cultural communication, such as language, values, mode of thinking, cultural stereotypes, etc., recommendations are proposed that China should promote good image, identify and respect the common culture of the world in business activities, enterprises should focus on cross-culture and language training, and strengthening the intercultural management.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junxia Liu
PY  - 2018/08
DA  - 2018/08
TI  - Countermeasures for Cross-cultural Communication in Commercial Activities Based on OBOR
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.1
DO  - 10.2991/emim-18.2018.1
ID  - Liu2018/08
ER  -