Research on the Development of Tourist Attractions Under the Guidance of the “Golden Key” International Service Brand

DOI

10.2991/emle-18.2018.130How to use a DOI?

Keywords

scenic spot; tourism; “Golden Key”; international brand; service standard

Abstract

The development of social economy and the improvement of people's living standard promote the rapid growth of tourism. In addition to the inherent geographical factors, the service quality of any scenic spot is one of the important factors affecting the satisfaction of tourists. As a professional international service brand and adhering to the international five-star service concept, “Golden Key” has extended its services from hotels to high-end service enterprises such as property management, scenic spots, airports, shopping malls, yacht clubs, medical treatment, golf clubs and nursing homes. It is the symbol that the enterprise has the highest international service standard. This paper will focus on how to take the “Golden Key” service quality as the normal service standard to promote the sustainable development of tourist attractions and tourism.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zeng Dan
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Development of Tourist Attractions Under the Guidance of the “Golden Key” International Service Brand
BT  - Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018)
PB  - Atlantis Press
SP  - 692
EP  - 695
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-18.2018.130
DO  - 10.2991/emle-18.2018.130
ID  - Dan2018/12
ER  -