A Study of Shopping Day Among College Students Between China and America

DOI

10.2991/aebmr.k.191225.055How to use a DOI?

Keywords

double-eleven, Black Friday, shopping, college student

Abstract

Cultural differences exist in many aspects between China and America which involve a wide variety of study. However, as the world’s two largest economic groups, China and America have their own shopping cultures and shopping day which largely boost their sales volumes. Shopping, a fundamental action, is really fashionable among the young adults especially in November. Each year Double-Eleven is quite popular whereas in the United States, there is a quite similar shopping day — Black Friday, that is also enjoying huge influence. In terms of these two shopping days, their own history and individuals’ consuming patterns are different. This paper will focus on the study of shopping day between China and America and take college students an research object.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming Xu
PY  - 2020
DA  - 2020/01/07
TI  - A Study of Shopping Day Among College Students Between China and America
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 316
EP  - 318
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.055
DO  - 10.2991/aebmr.k.191225.055
ID  - Xu2020
ER  -