Study on the Intention of Personalized Group Travel
- 10.2991/aebmr.k.191225.045How to use a DOI?
- personalized service, groups service, tourist word-of-mouth, travel safe, personalized group intention
With the rapid development of “single economy” in China, and the continuous expansion of customized tourism market, this study explores the impact of personalized services, group services, tourism safety, and tourists’ word-of-mouth on consumers’ personalized group tourism willingness from the perspective of personalized group tourism. In this study, 447 questionnaires were collected, 40 invalid questionnaires and 407 effective samples were deducted, and the effective sample rate was 91%. The results show that personalized service, tourists’ word-of-mouth, group service and tourism safety have significant positive effects on the personalized group intention; especially, personalized service has the greatest impact on the personalized group intention, while tourism safety has only a slight significant impact on the personalized group intention.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chuting Liu AU - Bingxia Guo AU - Xinhong Xie AU - Delphine Ya-Chu Chan PY - 2020 DA - 2020/01/07 TI - Study on the Intention of Personalized Group Travel BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 256 EP - 261 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.045 DO - 10.2991/aebmr.k.191225.045 ID - Liu2020 ER -