Research on Promotion Strategy of Cultural and Creative Products of Xi’an Tourism Based on Regional Culture*
- 10.2991/aebmr.k.191225.078How to use a DOI?
- Xi’an regional culture, tourism literary creation, product promotion
Culture is a symbol of a region, and the distinctive characteristic culture of a city is the basis for developing the tourism. The featured products of tourism pay attention to innovation. Tourist cultural and creative products should be rich in the city’s unique humanistic temperament, so that people can see the unique regional characteristics from its cultural derivatives at a glance. Xi’an City is a famous tourist city. In the design of tourist cultural and creative products, local culture should be fully displayed and the characteristics of regional culture should be rationally utilized. This paper makes a deep understanding and reflection on the current situation of tourist cultural and creative products in Xi’an City, analyses and studies the existing problems in its marketing, and puts forward reasonable suggestions based on the results of the study.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ran Li AU - Ying Liang PY - 2020 DA - 2020/01/07 TI - Research on Promotion Strategy of Cultural and Creative Products of Xi’an Tourism Based on Regional Culture* BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 444 EP - 446 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.078 DO - 10.2991/aebmr.k.191225.078 ID - Li2020 ER -