Research on Promotion Strategy of Cultural and Creative Products of Xi’an Tourism Based on Regional Culture*

DOI

10.2991/aebmr.k.191225.078How to use a DOI?

Keywords

Xi’an regional culture, tourism literary creation, product promotion

Abstract

Culture is a symbol of a region, and the distinctive characteristic culture of a city is the basis for developing the tourism. The featured products of tourism pay attention to innovation. Tourist cultural and creative products should be rich in the city’s unique humanistic temperament, so that people can see the unique regional characteristics from its cultural derivatives at a glance. Xi’an City is a famous tourist city. In the design of tourist cultural and creative products, local culture should be fully displayed and the characteristics of regional culture should be rationally utilized. This paper makes a deep understanding and reflection on the current situation of tourist cultural and creative products in Xi’an City, analyses and studies the existing problems in its marketing, and puts forward reasonable suggestions based on the results of the study.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ran Li
AU  - Ying Liang
PY  - 2020
DA  - 2020/01/07
TI  - Research on Promotion Strategy of Cultural and Creative Products of Xi’an Tourism Based on Regional Culture*
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 444
EP  - 446
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.078
DO  - 10.2991/aebmr.k.191225.078
ID  - Li2020
ER  -