Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)

Research on the Development of Guilin International Marathon Based on Information Platform and Its Countermeasures*

Authors
Yongfen Yang, Feng Tian, Liaokun Ye, Yunhai Chen
Corresponding Author
Liaokun Ye
Available Online 7 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.191225.099How to use a DOI?
Keywords
Guilin International Marathon, information, tourism, status quo, countermeasures
Abstract
With the increasing popularity of information technology, people have more and more demand for fitness. As a sports project integrating mass, fun and competitive, the marathon has developed rapidly in China in recent years. This paper studies the integration and development of Guilin International Marathon and Guilin’s local climate, tourism and landforms through the literature review method and comparative analysis method, and finds out the problems in the development of Guilin International Marathon. Then the paper also proposes measures such as rational planning of the race route, setting special sub-projects, increasing the integration of the event and the venue, and using the information platform to carry out in-depth publicity and build the brand of the event, providing improvement suggestions for the future hosting of the Guilin International Marathon.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yongfen Yang
AU  - Feng Tian
AU  - Liaokun Ye
AU  - Yunhai Chen
PY  - 2020
DA  - 2020/01/07
TI  - Research on the Development of Guilin International Marathon Based on Information Platform and Its Countermeasures*
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 555
EP  - 558
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.099
DO  - https://doi.org/10.2991/aebmr.k.191225.099
ID  - Yang2020
ER  -