Research on the Development of Guilin International Marathon Based on Information Platform and Its Countermeasures*
- 10.2991/aebmr.k.191225.099How to use a DOI?
- Guilin International Marathon, information, tourism, status quo, countermeasures
With the increasing popularity of information technology, people have more and more demand for fitness. As a sports project integrating mass, fun and competitive, the marathon has developed rapidly in China in recent years. This paper studies the integration and development of Guilin International Marathon and Guilin’s local climate, tourism and landforms through the literature review method and comparative analysis method, and finds out the problems in the development of Guilin International Marathon. Then the paper also proposes measures such as rational planning of the race route, setting special sub-projects, increasing the integration of the event and the venue, and using the information platform to carry out in-depth publicity and build the brand of the event, providing improvement suggestions for the future hosting of the Guilin International Marathon.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yongfen Yang AU - Feng Tian AU - Liaokun Ye AU - Yunhai Chen PY - 2020 DA - 2020/01/07 TI - Research on the Development of Guilin International Marathon Based on Information Platform and Its Countermeasures* BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 555 EP - 558 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.099 DO - 10.2991/aebmr.k.191225.099 ID - Yang2020 ER -