Problems in the Value Evaluation of Cultural Enterprises Against the Background of Big Data and Its Countermeasures*
- 10.2991/aebmr.k.191225.126How to use a DOI?
- big data, cultural enterprise, value evaluation
Due to the particularity of economic profit of cultural enterprises, the value evaluation of cultural enterprises has always been a controversial hot issue in China. With the rapid development of modern science and technology, big data has built a better platform for asset evaluation and opened a new door for enterprise value evaluation. The development of big data will bring huge promotion space to the value evaluation of cultural enterprises, and solve the problems of selecting important parameters of enterprise value evaluation and reducing the subjectivity of evaluation results. Based on the current trend of cultural enterprise value evaluation under the background of big data, this paper analyzes the opportunities and challenges brought by big data to the evaluation of cultural enterprise value, and puts forward the improvement direction of cultural enterprise value evaluation.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yaping Huang AU - Yina Chen AU - Zhirong Liu AU - Haijun Kang AU - Yao Chen PY - 2020 DA - 2020/01/07 TI - Problems in the Value Evaluation of Cultural Enterprises Against the Background of Big Data and Its Countermeasures* BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 693 EP - 696 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.126 DO - 10.2991/aebmr.k.191225.126 ID - Huang2020 ER -