Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)

Problems in the Value Evaluation of Cultural Enterprises Against the Background of Big Data and Its Countermeasures*

Authors
Yaping Huang, Yina Chen, Zhirong Liu, Haijun Kang, Yao Chen
Corresponding Author
Haijun Kang
Available Online 7 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.191225.126How to use a DOI?
Keywords
big data, cultural enterprise, value evaluation
Abstract
Due to the particularity of economic profit of cultural enterprises, the value evaluation of cultural enterprises has always been a controversial hot issue in China. With the rapid development of modern science and technology, big data has built a better platform for asset evaluation and opened a new door for enterprise value evaluation. The development of big data will bring huge promotion space to the value evaluation of cultural enterprises, and solve the problems of selecting important parameters of enterprise value evaluation and reducing the subjectivity of evaluation results. Based on the current trend of cultural enterprise value evaluation under the background of big data, this paper analyzes the opportunities and challenges brought by big data to the evaluation of cultural enterprise value, and puts forward the improvement direction of cultural enterprise value evaluation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yaping Huang
AU  - Yina Chen
AU  - Zhirong Liu
AU  - Haijun Kang
AU  - Yao Chen
PY  - 2020
DA  - 2020/01/07
TI  - Problems in the Value Evaluation of Cultural Enterprises Against the Background of Big Data and Its Countermeasures*
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 693
EP  - 696
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.126
DO  - https://doi.org/10.2991/aebmr.k.191225.126
ID  - Huang2020
ER  -