Research on Short Video Marketing Path of Traditional Handicrafts

DOI

10.2991/aebmr.k.210210.039How to use a DOI?

Keywords

handicrafts, short video, marketing path

Abstract

This article analyzes the past marketing methods and disadvantages of traditional handicrafts through literature analysis, induction and summary, and finds that the key to solving the problem of mismatch between supply and demand in traditional sales models is to expand the sales channels of traditional handicrafts. The advantages of the short video platform such as fairer algorithms, simple and fast production, and high information density make short videos very suitable for the marketing of traditional handicrafts. Traditional craftsmen can show the artistic and aesthetic value of handicrafts by presenting the production process of traditional handicrafts in short videos, and embed the commodity purchase links in the short videos for short video marketing of handicrafts.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaochen Geng
AU  - Ji He
PY  - 2021
DA  - 2021/02/21
TI  - Research on Short Video Marketing Path of Traditional Handicrafts
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 247
EP  - 250
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.039
DO  - 10.2991/aebmr.k.210210.039
ID  - Geng2021
ER  -