The Enhancement of Core Values and Competitiveness of Traditional Media Under the Impact of Emerging Media

DOI

10.2991/aebmr.k.210210.041How to use a DOI?

Keywords

enhancement, core values, competitiveness, traditional media, emerging media

Abstract

Under the impact of new media, some of the advantages of traditional media are slowly disappearing. If traditional media wants to occupy a place in the increasingly fierce media market, it must strengthen its core competitiveness, then meet new things with a correct attitude, and break through the bottleneck of development. Based on the comparison of the production capacity and brand influence of traditional media and emerging media, this paper puts forward the path of enhancing the core competitiveness of traditional media from the aspects of learning from new media, improving content productivity and expanding brand influence.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haotian Fan
PY  - 2021
DA  - 2021/02/21
TI  - The Enhancement of Core Values and Competitiveness of Traditional Media Under the Impact of Emerging Media
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 260
EP  - 262
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.041
DO  - 10.2991/aebmr.k.210210.041
ID  - Fan2021
ER  -