Countermeasures and Effects of the Big Data Marketing on the Business Operational Management

DOI

10.2991/aebmr.k.210210.060How to use a DOI?

Keywords

countermeasures, effects, big data marketing, business operational management

Abstract

The popularization and application of the big data technology has been greatly changing the people’s life and the business activities. The digitization of the consumption market is driving the enterprise to adjust all its operational sections. The big data marketing is a revolutionary change. It is also reforming the other sections of the business. How does it affect the other operational activities and what measures should be adopted? To answer these questions, the paper first explores the relationship between the big data marketing and the other business operational management, then analyzes the influence of the big data marketing to the other business activities such as that the establishment, implementation and change of the business strategic aim must be based on the precise information from the big data marketing and so forth, finally puts forward some tactics like the application of the big data technology in the business operation, digital of the marketing section, etc. since the big data have been penetrating the whole society either in the industry or in people’s life or in the various marketplaces.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhihong Li
PY  - 2021
DA  - 2021/02/21
TI  - Countermeasures and Effects of the Big Data Marketing on the Business Operational Management
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 369
EP  - 372
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.060
DO  - 10.2991/aebmr.k.210210.060
ID  - Li2021
ER  -