Pragmatic Competence Study on Students of Business English Major

Taking the Course of “International Business Negotiation” as an Example

DOI

10.2991/aebmr.k.210210.102How to use a DOI?

Keywords

pragmatic principles, “International Business Negotiation”, Business English major

Abstract

The cultivation of pragmatic strategies and abilities is the fundamental purpose of modern foreign language teaching. For students of Business English major, it is necessary to have professional knowledge of English, but it is also very important to develop pragmatic strategies and abilities. From pragmatic perspective and based on the framework of pragmatic competence theory, this study takes the course of “International Business Negotiation” as an example, and 44 students in 2018 School-enterprise Cooperative Class of Business English major in School of Foreign Languages of Taishan University are selected (these students learned “International Business Negotiation” course in the second semester of Grade Two) to finish an online text negotiation about a sales instance, and these text negotiations constitute the corpus. And the study mainly interprets and analyses students’ pragmatic competence and levels in negotiation talks, and explores effective pragmatic strategies and skills in “International Business Negotiation”.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongxia Zhang
PY  - 2021
DA  - 2021/02/21
TI  - Pragmatic Competence Study on Students of Business English Major
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 620
EP  - 623
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.102
DO  - 10.2991/aebmr.k.210210.102
ID  - Zhang2021
ER  -