Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

Research on the Impact of Consumer Experience Perception on City Brands in Different Food Environments — Taking Chengdu as an Example

Authors
Xiaoyu Dai, Chaoying Wang, Yiqi Qiu
Corresponding Author
Xiaoyu Dai
Available Online 21 February 2021.
DOI
10.2991/aebmr.k.210210.024How to use a DOI?
Keywords
food environment experience, city brand, consumers, “fly diner”, themed restaurant
Abstract

Food is not only an important part of tourism experience, but also a unique symbol of a city. Through the research on the food environment experience, taking Chengdu as a case, the consumers in the themed restaurant and “fly diners” are investigated and researched. This paper uses factor analysis, regression analysis and other methods to study consumers’ perception of the food environment experience and its influence on city brands. The results show that in the food environment experience, the sensory experience of food has a significant positive impact on the city brand, while the dining facilities and service, and value-added services have no significant impact on the city brand. Under the two environmental experiences of “fly diners” and themed restaurants, consumers’ sensory experience of food, and dining facilities and service are significantly different, while there is no significant difference in value-added services. Judging from the significant impact on city brands, whether it is a “fly diner” or a themed restaurant, it should pay more attention to the sensory experience of the food itself.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 February 2021
ISBN
10.2991/aebmr.k.210210.024
ISSN
2352-5428
DOI
10.2991/aebmr.k.210210.024How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaoyu Dai
AU  - Chaoying Wang
AU  - Yiqi Qiu
PY  - 2021
DA  - 2021/02/21
TI  - Research on the Impact of Consumer Experience Perception on City Brands in Different Food Environments — Taking Chengdu as an Example
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 149
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.024
DO  - 10.2991/aebmr.k.210210.024
ID  - Dai2021
ER  -