Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

Study on the Marketing Value of International Fashion Shows

A Case Study of Bosideng’s Debut at New York Fashion Week

Authors
Jiangyun Yu, Hongzhong Shan
Corresponding Author
Jiangyun Yu
Available Online 21 February 2021.
DOI
10.2991/aebmr.k.210210.029How to use a DOI?
Keywords
international fashion show, marketing value, Bosideng
Abstract

Bosideng, a well-known China brand, first boarded New York Fashion week on September 11, 2018. The use of international fashion week marketing has a high marketing value, which indirectly promoted the sales growth of Bosideng down garment. Based on the analysis and judgment of marketing value, this paper analyzes the effect of international fashion show on the marketing value of enterprises, and finally puts forward countermeasures and suggestions on the promotion of fashion show marketing to revenue growth.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 February 2021
ISBN
10.2991/aebmr.k.210210.029
ISSN
2352-5428
DOI
10.2991/aebmr.k.210210.029How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jiangyun Yu
AU  - Hongzhong Shan
PY  - 2021
DA  - 2021/02/21
TI  - Study on the Marketing Value of International Fashion Shows
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 186
EP  - 191
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.029
DO  - 10.2991/aebmr.k.210210.029
ID  - Yu2021
ER  -