Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

Research on Marketing Planning of Small and Medium-Sized Enterprises in the Era of “Internet Plus”

Authors
Lina Fu
Corresponding Author
Lina Fu
Available Online 21 February 2021.
DOI
10.2991/aebmr.k.210210.034How to use a DOI?
Keywords
small and medium-sized enterprises, brand marketing, marketing planning
Abstract

Against the background of the rapid development of “Internet +”, big data and digital media era, Chinese small and medium-sized enterprises are confronted with various serious problems in terms of marketing concepts, methods and strategies, whether in the initial stage of the project or in the early and middle stage of attacking the market. In the face of fierce business competition, as to how can small and medium-sized enterprises breakthrough the bottleneck on their brand marketing, there are different methods of new marketing idea with rivals, in order to make the enterprise brand and product breakthrough a success in the market, which thus impact on the purchasing behavior. This article will draw Dongguan Jinwa Food Industry Co., Ltd. as an example to discusses and parse.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 February 2021
ISBN
978-94-6239-337-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.210210.034How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lina Fu
PY  - 2021
DA  - 2021/02/21
TI  - Research on Marketing Planning of Small and Medium-Sized Enterprises in the Era of “Internet Plus”
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 211
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.034
DO  - 10.2991/aebmr.k.210210.034
ID  - Fu2021
ER  -