Availability of Heuristic Marketing Psychology

DOI

10.2991/aebmr.k.220306.048How to use a DOI?

Keywords

Marketing; Psychology; Brand; Customer behavior

Abstract

Marketing and consumer behavior are all about psychology and understanding an individual’s mind and process of purchasing an item. Marketing is appealing to what an individual believes they need in their life and selling that lifestyle to them. Marketing shows off the best aspects of the product to consumers in hopes that it will appeal to the masses and sale bringing in profits for a company. To be successful in any market depends on where the product is placed and to whom she is targeting this product to be sold. There are a lot of great and best products however without proper marketing and segmentation, these products fail to reach their consumer. This paper particularly focuses on the use of psychological attributes in the market strategies, provides an in-depth analysis of marketing elements of companies and the psychological elements used to capitalize on consumer behavior influence through their promotion strategies, aims to demonstrate the aspects of psychology and their impacts upon consumer behaviors. The conclusion provides an overview of the best approach in which marketing psychology can be utilized to boost sales.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ziqian Zhang
PY  - 2022
DA  - 2022/03/17
TI  - Availability of Heuristic Marketing Psychology
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 329
EP  - 333
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.048
DO  - 10.2991/aebmr.k.220306.048
ID  - Zhang2022
ER  -