Analysis from “Creative Destruction” to “Destructive Creation” Through the Evaluation Matrix System

DOI

10.2991/aebmr.k.220306.055How to use a DOI?

Keywords

Innovation; Schumpeter; Creative destruction; Selection; Evaluation matrix system

Abstract

Innovation is the driving force for companies to survive, especially in the contemporary knowledge-based economy. Without the discovery of new ideas and breakthroughs in development of products can companies hardly keep a competitive profile in the market. This paper is to introduce an evaluation matrix system, which is designed to evaluate the potential of the products. It illustrates the two terms, i.e. “creative destruction” and “destructive creation” and then elaborates on the details of the evaluation matrix system. The process of innovation can be divided into three parts, i.e. ideation, selection and execution, and the author considers the stage of selection as the most challenging and also the most important part throughout the whole process, and creates the “evaluation matrix system”, in which several selection criteria are included. The design of the matrix targets is intended to help companies select the most prospective idea based on a concrete system, especially when they are faced with a vast amount of thoughts that they have come up and wonder which one to choose. This research has a great significance in helping companies select the ideas of innovations that are most likely to achieve market success.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Guning Jiang
PY  - 2022
DA  - 2022/03/17
TI  - Analysis from “Creative Destruction” to “Destructive Creation” Through the Evaluation Matrix System
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 372
EP  - 375
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.055
DO  - 10.2991/aebmr.k.220306.055
ID  - Jiang2022
ER  -