Proceedings of the 2014 International Conference on Economic Management and Social Science

Marketing Strategies of Enterprise News Planning

Authors
Zhang Yong
Corresponding Author
Zhang Yong
Available Online November 2014.
DOI
https://doi.org/10.2991/emss-14.2014.25How to use a DOI?
Keywords
enterprise news, planning, principles, methods
Abstract
With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing of enterprise news planning has direct influence on the survival and development of enterprises. This paper mainly describes the concept, development, principles and notices of enterprise news planning, and hopefully analysis of this paper can help enterprises do better in news planning.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhang Yong
PY  - 2014/11
DA  - 2014/11
TI  - Marketing Strategies of Enterprise News Planning
BT  - 2014 International Conference on Economic Management and Social Science (ICEMSS 2014)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/emss-14.2014.25
DO  - https://doi.org/10.2991/emss-14.2014.25
ID  - Yong2014/11
ER  -