Marketing Strategies of Enterprise News Planning
- 10.2991/emss-14.2014.25How to use a DOI?
- enterprise news, planning, principles, methods
With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing of enterprise news planning has direct influence on the survival and development of enterprises. This paper mainly describes the concept, development, principles and notices of enterprise news planning, and hopefully analysis of this paper can help enterprises do better in news planning.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhang Yong PY - 2014/11 DA - 2014/11 TI - Marketing Strategies of Enterprise News Planning BT - Proceedings of the 2014 International Conference on Economic Management and Social Science PB - Atlantis Press SP - 110 EP - 113 SN - 2352-5398 UR - https://doi.org/10.2991/emss-14.2014.25 DO - 10.2991/emss-14.2014.25 ID - Yong2014/11 ER -