Marketing Strategies of Enterprise News Planning
- Zhang Yong
- Corresponding Author
- Zhang Yong
Available Online November 2014.
- https://doi.org/10.2991/emss-14.2014.25How to use a DOI?
- enterprise news, planning, principles, methods
- With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing of enterprise news planning has direct influence on the survival and development of enterprises. This paper mainly describes the concept, development, principles and notices of enterprise news planning, and hopefully analysis of this paper can help enterprises do better in news planning.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhang Yong PY - 2014/11 DA - 2014/11 TI - Marketing Strategies of Enterprise News Planning BT - 2014 International Conference on Economic Management and Social Science (ICEMSS 2014) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/emss-14.2014.25 DO - https://doi.org/10.2991/emss-14.2014.25 ID - Yong2014/11 ER -