Proceedings of the 2014 International Conference on Economic Management and Social Science

Marketing Strategies of Enterprise News Planning

Authors
Zhang Yong
Corresponding Author
Zhang Yong
Available Online November 2014.
DOI
10.2991/emss-14.2014.25How to use a DOI?
Keywords
enterprise news, planning, principles, methods
Abstract

With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing of enterprise news planning has direct influence on the survival and development of enterprises. This paper mainly describes the concept, development, principles and notices of enterprise news planning, and hopefully analysis of this paper can help enterprises do better in news planning.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Economic Management and Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
10.2991/emss-14.2014.25
ISSN
2352-5398
DOI
10.2991/emss-14.2014.25How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Zhang Yong
PY  - 2014/11
DA  - 2014/11
TI  - Marketing Strategies of Enterprise News Planning
BT  - Proceedings of the 2014 International Conference on Economic Management and Social Science
PB  - Atlantis Press
SP  - 110
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.25
DO  - 10.2991/emss-14.2014.25
ID  - Yong2014/11
ER  -