Сultural Hybridity of Internet Communication (on the Material of Instagram Messages)

DOI

10.2991/emssese-19.2019.17How to use a DOI?

Keywords

cultural hybridity, code switching, code mixing, Instagram, Internet communication, hypertextual, textual level

Abstract

The paper aims at investigating cultural hybridity on the Internet. Cultural hybridity is considered as one of the hybridity types developed in the conditions of a new communication channel and is understood as simultaneous use of different languages in the same text. It exists both as code-switching (within a text) or code-mixing (within a microtext). Quantitative and qualitative linguistic analysis of Instagram messages written by members of English, Russian and German cultures allows to reveal different levels of cultural hybridity on the Instagram: hypertextual (code switching in different messages of the same Instagram account), textual (code-switching between the message title, the message body, the comments to the message and automatically set interface information) and micro textual (code switching and code mixing in a message or a comment).

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Larisa Shchipitsina
PY  - 2019/11
DA  - 2019/11
TI  - Сultural Hybridity of Internet Communication (on the Material of Instagram Messages)
BT  - Proceedings of the International Conference on European Multilingualism: Shaping Sustainable Educational and Social Environment (EMSSESE 2019)
PB  - Atlantis Press
SP  - 188
EP  - 194
SN  - 2352-5398
UR  - https://doi.org/10.2991/emssese-19.2019.17
DO  - 10.2991/emssese-19.2019.17
ID  - Shchipitsina2019/11
ER  -