The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty
- 10.2991/aebmr.k.210218.001How to use a DOI?
- Services, Satisfaction, Loyalty, SEM
This study explores the influence of service quality variables, tourist satisfaction and tourist loyalty. This study involved 156 tourists who visited the Aditywarman Museum, then analyzed using the SEM method. The results showed that there is a direct influence between the variable service quality on tourist satisfaction and tourist loyalty and an indirect influence between service quality and tourist loyalty through tourist satisfaction variables.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Neffi Sulkaisi AU - Idris AU - Felia Siska AU - Irwan PY - 2021 DA - 2021/02/19 TI - The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty BT - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021) PB - Atlantis Press SP - 1 EP - 7 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210218.001 DO - 10.2991/aebmr.k.210218.001 ID - Sulkaisi2021 ER -