Evaluation and Comparative Study on the Influence of WeChat Official Accounts of Jiangsu Smart Scenic Spots Based on the Data of 5A Scenic Spots
- 10.2991/aebmr.k.210218.015How to use a DOI?
- Smart tourism, Factor analysis, WeChat official account, 5A scenic spots
The purpose of the paper is to study the influence of WeChat official accounts of scenic spots under the background of smart tourism, so that we can help scenic spots know the existing problems in marketing and improve their online marketing methods. The extant kinds of literature rarely involve the influence of touristic WeChat accounts. Therefore, this paper chose 24 5A smart scenic spots’ WeChat official accounts and made a comparative study of them to analyze the influence. We collected the data on 24 5A smart scenic spots in Jiangsu province and evaluated and ranked their influence based on factor analysis. It is found that WeChat official accounts of 24 scenic spots display uneven influence and their gap is clear-cut.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jialin Yuan AU - Zhijun Yan AU - Jun Wen PY - 2021 DA - 2021/02/19 TI - Evaluation and Comparative Study on the Influence of WeChat Official Accounts of Jiangsu Smart Scenic Spots Based on the Data of 5A Scenic Spots BT - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021) PB - Atlantis Press SP - 82 EP - 85 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210218.015 DO - 10.2991/aebmr.k.210218.015 ID - Yuan2021 ER -