Evaluation and Comparative Study on the Influence of WeChat Official Accounts of Jiangsu Smart Scenic Spots Based on the Data of 5A Scenic Spots

DOI

10.2991/aebmr.k.210218.015How to use a DOI?

Keywords

Smart tourism, Factor analysis, WeChat official account, 5A scenic spots

Abstract

The purpose of the paper is to study the influence of WeChat official accounts of scenic spots under the background of smart tourism, so that we can help scenic spots know the existing problems in marketing and improve their online marketing methods. The extant kinds of literature rarely involve the influence of touristic WeChat accounts. Therefore, this paper chose 24 5A smart scenic spots’ WeChat official accounts and made a comparative study of them to analyze the influence. We collected the data on 24 5A smart scenic spots in Jiangsu province and evaluated and ranked their influence based on factor analysis. It is found that WeChat official accounts of 24 scenic spots display uneven influence and their gap is clear-cut.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jialin Yuan
AU  - Zhijun Yan
AU  - Jun Wen
PY  - 2021
DA  - 2021/02/19
TI  - Evaluation and Comparative Study on the Influence of WeChat Official Accounts of Jiangsu Smart Scenic Spots Based on the Data of 5A Scenic Spots
BT  - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
PB  - Atlantis Press
SP  - 82
EP  - 85
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210218.015
DO  - 10.2991/aebmr.k.210218.015
ID  - Yuan2021
ER  -