Analysis on the Strategy of Improving Customer Service of Hypermarkets
- https://doi.org/10.2991/aebmr.k.210218.027How to use a DOI?
- hypermarket, service, display, price, efficiency
The purpose of the work is to improve the competitiveness of hypermarkets and help them provide better service to customers. This paper’s research objective is hypermarkets. It used practical investigation and theoretical research. It analyses the problems of hypermarkets’ customer service: location, after-sale service, layout, price, settlement speed and online service. Finally, according to the problems of hypermarkets, some concrete measures are accordingly given. It is hoped that in the fierce market competition, hypermarkets can always stand in the perspective of meeting the needs of target customers, strengthen management, improve the effect of customer service, and enhance their competitiveness.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xinxin Wang PY - 2021 DA - 2021/02/19 TI - Analysis on the Strategy of Improving Customer Service of Hypermarkets BT - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021) PB - Atlantis Press SP - 142 EP - 146 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210218.027 DO - https://doi.org/10.2991/aebmr.k.210218.027 ID - Wang2021 ER -