Analysis on the Strategy of Improving Customer Service of Hypermarkets

DOI

10.2991/aebmr.k.210218.027How to use a DOI?

Keywords

hypermarket, service, display, price, efficiency

Abstract

The purpose of the work is to improve the competitiveness of hypermarkets and help them provide better service to customers. This paper’s research objective is hypermarkets. It used practical investigation and theoretical research. It analyses the problems of hypermarkets’ customer service: location, after-sale service, layout, price, settlement speed and online service. Finally, according to the problems of hypermarkets, some concrete measures are accordingly given. It is hoped that in the fierce market competition, hypermarkets can always stand in the perspective of meeting the needs of target customers, strengthen management, improve the effect of customer service, and enhance their competitiveness.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxin Wang
PY  - 2021
DA  - 2021/02/19
TI  - Analysis on the Strategy of Improving Customer Service of Hypermarkets
BT  - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
PB  - Atlantis Press
SP  - 142
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210218.027
DO  - 10.2991/aebmr.k.210218.027
ID  - Wang2021
ER  -