The Review on Anchoring Effect

DOI

10.2991/978-94-6463-052-7_23How to use a DOI?

Keywords

Anchoring effect; School choice; Judgement; Shopping festival; Robust

Abstract

The anchoring effect is very common in life is one of the heuristics. This article reviews the background and mechanism of the anchoring effect. The essay uses real-life applications and case studies to explore the effect of the anchoring effect, and concludes through case studies and real-life findings that the anchoring effect is robust, can make a good impact on some things and also is a very common marketing tool.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Jin
PY  - 2022
DA  - 2022/12/27
TI  - The Review on Anchoring Effect
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 191
EP  - 197
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_23
DO  - 10.2991/978-94-6463-052-7_23
ID  - Jin2022
ER  -