The Discussion on Anchoring Effect

DOI

10.2991/978-94-6463-052-7_51How to use a DOI?

Keywords

Anchoring Effect; Consumer behavior; Mental health; Marketing

Abstract

Anchoring effect is very important in our lives. Anchoring effects need to be applied in many processes. So who proposed the anchor effect? Why is it so important to us? What aspects of the anchorage effect can be applied in life? Are all the subjects that we need to study. In the process of research, we mainly use digital research and case studies. Data sources were mainly derived from surveys as well as literature abstracts. The results and conclusions of the investigation are the effects of anchor effect on the life of consumers. Therefore, the psychological anchoring effect proposed according to the anchoring effect can affect the sufficient way to deal with the anchoring effect [1]. Is to recognize its harm, and take positive measures to reduce the anchor effect, on us.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huiyi Xing
PY  - 2022
DA  - 2022/12/27
TI  - The Discussion on Anchoring Effect
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 441
EP  - 446
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_51
DO  - 10.2991/978-94-6463-052-7_51
ID  - Xing2022
ER  -