Commercial banks' competitive Countermeasures under the background of Internet Finance

DOI

10.2991/essaeme-17.2017.320How to use a DOI?

Keywords

Internet banking, commercial bank, competition, strategy

Abstract

In recent years, with economic progress and the development of the Internet, "Internet plus" mode gradually integrated into the various sectors of society, caused widespread concern. The integration of Internet and finance marks the official entry into the era of Internet banking. With the advancement of the process of financial liberalization, Internet banking in the transaction costs, transaction convenience level highlights its own unique advantages, and constantly seize customer resources, the development of commercial banks to form a huge impact. In order to meet the needs of the financial market and meet the market demand, commercial banks must deepen the reform and innovate their business forms. This paper describes the challenges faced by commercial banks in the era of Internet banking, and puts forward corresponding countermeasures.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xin Wang
PY  - 2017/07
DA  - 2017/07
TI  - Commercial banks' competitive Countermeasures under the background of Internet Finance
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.320
DO  - 10.2991/essaeme-17.2017.320
ID  - Wang2017/07
ER  -