Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)

Study on the Brand Construction of Agricultural Products Geographical Indications

Authors
Haiyan Liu
Corresponding Author
Haiyan Liu
Available Online July 2017.
DOI
10.2991/essaeme-17.2017.445How to use a DOI?
Keywords
Geographical Indication, Agricultural Products, Brand
Abstract

To make the agricultural products competitive in the market, the construction of branding is a must. However, at present our country geographical indications of agricultural products brand construction still exist many problems, such as overlapping management department, brand consciousness is weak, product quality evaluation system and quality supervision system is not perfect and so on. This paper puts forward the brand orientation, effective coordination and establishment of reasonable operation mechanism to promote the sustainable development of agricultural brand.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2017
ISBN
10.2991/essaeme-17.2017.445
ISSN
2352-5398
DOI
10.2991/essaeme-17.2017.445How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Haiyan Liu
PY  - 2017/07
DA  - 2017/07
TI  - Study on the Brand Construction of Agricultural Products Geographical Indications
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.445
DO  - 10.2991/essaeme-17.2017.445
ID  - Liu2017/07
ER  -