[WITHDRAWN] Study on Mobile Internet User Behavior from the Perspective of Individual Regulatory Focus

DOI

10.2991/essaeme-18.2018.59How to use a DOI?

Keywords

Mobile Internet, Regulatory Focus, Information Technology Acceptance, Individual Innovation

Abstract

With the rapid development of information technology and popularization of mobile devices, mobile Internet is gradually affecting people’s daily lives. This paper regards mobile Internet as research object, from the perspective of regulatory focus theory and takes individual innovation, perceived risk, perceived value, connection quality as the relevant structural factors to conduct an empirical study. The results show that individual motivation directly affects individual innovation and usage intention.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanmei Qiu
AU  - Peng Zhu
PY  - 2018/07
DA  - 2018/07
TI  - [WITHDRAWN] Study on Mobile Internet User Behavior from the Perspective of Individual Regulatory Focus
BT  - Proceedings of the 2018 4th International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2018)
PB  - Atlantis Press
SP  - 320
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-18.2018.59
DO  - 10.2991/essaeme-18.2018.59
ID  - Qiu2018/07
ER  -