Mechanism and Effect of Al Algorithm Empowering Customized Tourism Development Under Supply-Side Structural Reform -- A Case Study Based on Ctrip and Mafengwo

DOI

10.2991/978-2-38476-553-9_74How to use a DOI?

Keywords

Custormized tourisn; Al inteligent algorithm; multi -source data trangulation verification; multi-case study

Abstract

Under the supply-side structural reform, custonized tourism has developed rapidly to meet personalized needs, but it faces pain points such as high costs, low efficiency, and the contradiction between personalization and scale. Al algorithns have become akey productive force for industry transformation. This paper explores the mechanism, effect, and differentiated path of Al algorithms empowering the personaized development of customized touram Using a multi-case study method, this paper takes Ctrip, acomprehensive service provider, and Mafengwo, a placform company, as cases, and conducts triangulation verification and cross-casecomparative analysis using multi-source data. The findings revsal that Al algorithms reconstruct the supply process through data processing, preference recognition, and resource matching capabilties; differentiated bunsiness models determine the empowerment path, with Ctrip achieving cost reduction through scale and Matengwo activating niche markets;: Al resoives the contradiction between "personalzation and scale, " driving the industry towards mass-market accessibilty. Furthermore, a theoretical model of technology empowering tourism supply-side reform is corstructed, providing practical guidance for Al applications in dfferent types of customized toursm enterprises and enriching the theoretical system related to tourism Al and supply-side reform.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lu Zhang
AU  - Jiahang Li
AU  - Xinyu Lin
AU  - Yingying Xu
AU  - Wei Zhao
PY  - 2026
DA  - 2026/03/25
TI  - Mechanism and Effect of Al Algorithm Empowering Customized Tourism Development Under Supply-Side Structural Reform -- A Case Study Based on Ctrip and Mafengwo
BT  - Proceedings of the 2025 4th International Conference on Educational Science and Social Culture (ESSC 2025)
PB  - Atlantis Press
SP  - 681
EP  - 692
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-553-9_74
DO  - 10.2991/978-2-38476-553-9_74
ID  - Zhang2026
ER  -