The Remodeling of Brand Image of the Time-honored Restaurant Brand of Wuhan based on Emotional Design

DOI

10.2991/essd-18.2018.65How to use a DOI?

Keywords

Emotional Design, Time-honored Brand, Brand Image，Experience Economy

Abstract

Emotional design theory provides a multi-dimensional, experience-based design concept for the reshaping of the Time-honored brand image. It also has a very important significance in delineating the strong emotional connection of consumers. This thesis starts from the current situation of Wuhan Time-honored restaurant brand image, combines the current trend of experiencing economic environment, and uses the theory of emotional design to put forward some of my own thinking.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingjing Guo
AU  - Kije Kwon
PY  - 2018/07
DA  - 2018/07
TI  - The Remodeling of Brand Image of the Time-honored Restaurant Brand of Wuhan based on Emotional Design
BT  - Proceedings of the 2018 International Conference on Education Science and Social Development (ESSD 2018)
PB  - Atlantis Press
SP  - 233
EP  - 236
SN  - 2352-5398
UR  - https://doi.org/10.2991/essd-18.2018.65
DO  - 10.2991/essd-18.2018.65
ID  - Guo2018/07
ER  -