Social Media as an Effective Tool for Promoting an HR Brand Among Youth
- https://doi.org/10.2991/aebmr.k.200201.021How to use a DOI?
- HR brand, HR brand promotion, social media, generation theory the largest Russian companies, youth policy
Currently all the large companies actively use social media having and promoting several dozens of official social accounts. This becomes as necessary as having an official website. The article is devoted to the study of the possibilities of social media to be an instrument for promoting an HR brand among young people. HR-branding is a way to attract qualified employees, but not only at the expense of high monetary rewards, but, mainly, creating a more attractive image of work in the company compared to competitors. The article discusses the features of the perception of information by modern generations of X, Y, Z, as well as the strategy for promoting HR brands of Russian companies among modern youth through social media which can help build a reputation and a positive image of the company in the eyes of potential employees
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tatiana V. Komarova AU - Alexey V. Chernov AU - Victoria A. Chernova PY - 2020 DA - 2020/02/10 TI - Social Media as an Effective Tool for Promoting an HR Brand Among Youth BT - Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019) PB - Atlantis Press SP - 100 EP - 103 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200201.021 DO - https://doi.org/10.2991/aebmr.k.200201.021 ID - Komarova2020 ER -