Management Challenges in the Age of Digital Disruption
George H. Stonehouse, Nataliya Yu. Konina
Nataliya Yu. Konina
Available Online 10 February 2020.
- https://doi.org/10.2991/aebmr.k.200201.001How to use a DOI?
- digitalization, digital transformation, digital disruption, multinational companies, management challenges, new digital leaders
- Accelerated global market shifts and digital economy have become a reality. Digital economy is growing and evolving fast. Digital technologies have made much easier access to global capital, talent and other resources. Emerging markets companies have become global competitors for established firms from developed countries. The article presents the results of the research of digital disruptors and their impact on different business spheres. For the purpose of the current article digital transformation is understood as a multilevel technology-based change in the firms that includes both the exploitation of digital technologies to improve existing processes and their efficiency, and the exploration of digital innovation, which can potentially transform the business model. Digital technologies have changed both central targets of any company: customers and the markets. It was concluded that in order to succeed in digital transformation firms’ organizational structures should be reorganized from hierarchical decision-making and toward a network team based flexible agile structure.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - George H. Stonehouse AU - Nataliya Yu. Konina PY - 2020 DA - 2020/02/10 TI - Management Challenges in the Age of Digital Disruption BT - 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019) PB - Atlantis Press SP - 1 EP - 6 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200201.001 DO - https://doi.org/10.2991/aebmr.k.200201.001 ID - Stonehouse2020 ER -