Factors of Success and Failures of International Strategic Alliance
- https://doi.org/10.2991/aebmr.k.200201.007How to use a DOI?
- strategic alliance, synergy, 3C’s model
In a dynamically developing market, intensifying competition, it becomes clear that cooperation provides business structures with more strategic advantages. Top management of many enterprises is aware of the need for interfirm integration. This article is devoted to the study of the characteristic features of one of the most prospective forms of economic companies’ integration. Due to its growing flexibility in terms of contradictory economic trends and conditions strategic alliances need a deep study for solving main problems of their functioning. To this end the author provides the common definition of strategic alliance and distinguishes the key factors for success and failures of strategic alliances which can be practically used by managers for planning and in all the phases of life cycle of a strategic alliance.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Imad Fouad Khalid Masoud AU - Anastasia I. Buzovich AU - Irina G. Vladimirova PY - 2020 DA - 2020/02/10 TI - Factors of Success and Failures of International Strategic Alliance BT - Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019) PB - Atlantis Press SP - 32 EP - 37 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200201.007 DO - https://doi.org/10.2991/aebmr.k.200201.007 ID - Masoud2020 ER -