Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019)

Factors of Success and Failures of International Strategic Alliance

Authors
Imad Fouad Khalid Masoud, Anastasia I. Buzovich, Irina G. Vladimirova
Corresponding Author
Anastasia I. Buzovich
Available Online 10 February 2020.
DOI
https://doi.org/10.2991/aebmr.k.200201.007How to use a DOI?
Keywords
strategic alliance, synergy, 3C’s model
Abstract

In a dynamically developing market, intensifying competition, it becomes clear that cooperation provides business structures with more strategic advantages. Top management of many enterprises is aware of the need for interfirm integration. This article is devoted to the study of the characteristic features of one of the most prospective forms of economic companies’ integration. Due to its growing flexibility in terms of contradictory economic trends and conditions strategic alliances need a deep study for solving main problems of their functioning. To this end the author provides the common definition of strategic alliance and distinguishes the key factors for success and failures of strategic alliances which can be practically used by managers for planning and in all the phases of life cycle of a strategic alliance.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
10 February 2020
ISBN
978-94-6252-900-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200201.007How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Imad Fouad Khalid Masoud
AU  - Anastasia I. Buzovich
AU  - Irina G. Vladimirova
PY  - 2020
DA  - 2020/02/10
TI  - Factors of Success and Failures of International Strategic Alliance
BT  - Proceedings of the 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019)
PB  - Atlantis Press
SP  - 32
EP  - 37
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200201.007
DO  - https://doi.org/10.2991/aebmr.k.200201.007
ID  - Masoud2020
ER  -