A Study on the Strategic Reserve of China's Sports Media and Its Extension Development

DOI

10.2991/etmhs-15.2015.60How to use a DOI?

Keywords

Key words: sports media; extension force; strategic reserve

Abstract

In recent years China's sports media tend to contact with advanced technology and experience of foreign countries. The Olympic Games has brought new opportunity for development of China's sports media. During the development of current sports media, we also encountered some problems, including strategic reserves of sports media, extension force and the international sports media competition, etc. Among them, strategic reserve of the sports media and its extension ability is the key point. The research object in this paper was the strategic reserve of the sports media and its extension ability. By using literature review, questionnaire and other methods, we aimed to find out the problems encountered by sports media in these areas, and put forward some reasonable suggestions.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaopeng Chi
PY  - 2015/03
DA  - 2015/03
TI  - A Study on the Strategic Reserve of China's Sports Media and Its Extension Development
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 260
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.60
DO  - 10.2991/etmhs-15.2015.60
ID  - Chi2015/03
ER  -