Study on Intangible Cultural Heritage Brands from the Perspective of Ecological Protection

DOI

10.2991/etmhs-15.2015.146How to use a DOI?

Keywords

ecological protection; intangible cultural heritage; brands

Abstract

China has abundant intangible cultural heritage resources. However, economic development brings pressure to ecological environment, changes of which have direct influence on the protection of intangible cultural heritage. At current stage, due to lack of strong consciousness of intangible cultural heritage protection in many regions in China, a part of intangible cultural heritage is in imminent danger. Establishment of intangible cultural heritage brands means inheritance and development of intangible cultural heritage, and is also a way of intangible cultural heritage protection. This paper mainly studies on intangible cultural heritage brands from the perspective of ecological protection with an example of protection of intangible cultural heritage in Southeastern Hubei Province.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haimeng Li
PY  - 2015/03
DA  - 2015/03
TI  - Study on Intangible Cultural Heritage Brands from the Perspective of Ecological Protection
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 663
EP  - 667
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.146
DO  - 10.2991/etmhs-15.2015.146
ID  - Li2015/03
ER  -