Empirical study on the Relationship between online reviews and sales of household appliances

DOI

10.2991/etmhs-15.2015.179How to use a DOI?

Keywords

correlation analysis; refrigerator; spss; online reviews.

Abstract

At the age of the online shopping, information asymmetry between consumers and sellers leads that consumers are not sure of the quality of purchased household appliances. Online reviews as a new kind of communication mean provides consumers with the strong support, and its spread will undoubtedly have a certain impact on the sales of household appliance. Taking refrigerator as an example, this article analyses the relationship between online reviews and its various influencing factors and sales of refrigerators on Amazon sales top 100 by statistical analysis software spss17.0, and then establishes the multiple regression model and proves that there is an evidently slight relativity between product sales and the number of online reviews, the number of positive comments and the number of five-star comments.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Li
AU  - Hong Lu
PY  - 2015/03
DA  - 2015/03
TI  - Empirical study on the Relationship between online reviews and sales of household appliances
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 815
EP  - 818
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.179
DO  - 10.2991/etmhs-15.2015.179
ID  - Li2015/03
ER  -