The Structure-Conduct-Performance of Indonesian Apple Fruit Market
Rahayu Relawati, Jangkung Handoyo Mulyo, Masyhuri Masyhuri, Lestari Rahayu Waluyati
Available Online November 2018.
- https://doi.org/10.2991/fanres-18.2018.49How to use a DOI?
- Indonesia apple fruit, market SCP
- Apple is an original plant of the sub-tropical area. However, Indonesia as a sub-tropical country also has grown apple plant, specifically in Malang Region, East Java Province. This study aimed to understand the structure, conduct, and performance of the apple market in Indonesian. The study was conducted in Java Island, focusing on Malang Raya as the production area, and three other towns as the marketing area. The data includes the volume and production cost, traded volume, price, and marketing cost from the farmers and traders of Indonesian apple. We used concentration ratio, pricing description, and marketing profit to analyze the market structure, conduct, and performance, respectively. The result shows that the market structure of Indonesian apple is oligopoly at all levels of marketing channel, where the wholesalers have the highest concentration ratio. Consistent with the market structure, the wholesalers also have the strongest bargaining position in pricing, so that they become the price maker. In the market performance, the wholesalers also earn the highest profit. The research finding implies effort to increase the marketing profit and efficiency. The farmers need shorten the marketing channel towards the supermarkets. The wholesalers need to reduce the marketing cost by minimizing the fruits damage in transportation. Finally, the agents and retailers need to reduce the unsold apple
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rahayu Relawati AU - Jangkung Handoyo Mulyo AU - Masyhuri Masyhuri AU - Lestari Rahayu Waluyati PY - 2018/11 DA - 2018/11 TI - The Structure-Conduct-Performance of Indonesian Apple Fruit Market PB - Atlantis Press SP - 238 EP - 243 SN - 2352-5401 UR - https://doi.org/10.2991/fanres-18.2018.49 DO - https://doi.org/10.2991/fanres-18.2018.49 ID - Relawati2018/11 ER -