Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review
Available Online November 2018.
- https://doi.org/10.2991/fanres-18.2018.57How to use a DOI?
- Agricultural Marketing, Information and Communication Technology, Literature Review
- It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Heri Akhmadi PY - 2018/11 DA - 2018/11 TI - Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia a Brief Literature Review BT - Proceedings of the International Conference on Food, Agriculture and Natural Resources (FANRes 2018) PB - Atlantis Press SP - 282 EP - 285 SN - 2352-5401 UR - https://doi.org/10.2991/fanres-18.2018.57 DO - https://doi.org/10.2991/fanres-18.2018.57 ID - Akhmadi2018/11 ER -