Coordination of Dual-Channel Supply Chain Under Demand Sensitive to Price and Order-To-Delivery Cycle

DOI

10.2991/febm-16.2016.39How to use a DOI?

Keywords

dual-channel supply chain; order-to-delivery cycle; Stackelberg Game Theory; channel coordination; coordination contract

Abstract

The issue of channel coordination is studied with the demand sensitive to price and order-to-delivery cycle. Combining with the Stackelberg Game Theory, the paper analyses the manufacturer and the retailer's optimal pricing and profits in decentralized decision model and centralized decision model. Then the coordination contract of the wholesale price discount was designed to achieve the coordination of the dual-channel supply chain. Finally the paper analyses the impact of order-to-delivery cycle and sensitivity of demand to order-to-delivery cycle to the pricing and profits through a numerical example, and verifies the effectiveness of the coordination contract.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu Wang
AU  - Yongliang Wu
AU  - Yingbo Wu
PY  - 2016/11
DA  - 2016/11
TI  - Coordination of Dual-Channel Supply Chain Under Demand Sensitive to Price and Order-To-Delivery Cycle
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 247
EP  - 256
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.39
DO  - 10.2991/febm-16.2016.39
ID  - Wang2016/11
ER  -