Will entrepreneurial intention directly lead to entrepreneurial behaviour?: a study based on the intermediary effect of entrepreneurial implementation plan
- 10.2991/febm-17.2017.12How to use a DOI?
- entrepreneurial intention; entrepreneurial implementation plan; entrepreneurial behaviour; cognitive dissonance
The phenomenon of "strong intention but weak action" between entrepreneurial intention and entrepreneurial behaviour attracted scholars' widespread attention. This paper examines the mechanism of cognitive dissonance in the process of entrepreneurial intention to entrepreneurial behaviour. Based on the "intention-plan-behaviour" path, the paper introduces entrepreneurship implementation plan as the middle variable to represent the conversion process form entrepreneurial intention to entrepreneurial behaviour and build the research model. University students were selected as the research objects. Empirical study results show that entrepreneurial implementation plan plays a completely mediating role between entrepreneurial intention and entrepreneurial behaviour, supporting the view that entrepreneurial intention affects entrepreneurial behaviour through the entrepreneurial implementation plan.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Man Hou AU - Dong Liu AU - Aizhen Wu AU - Zhang Yan PY - 2017/10 DA - 2017/10 TI - Will entrepreneurial intention directly lead to entrepreneurial behaviour?: a study based on the intermediary effect of entrepreneurial implementation plan BT - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SP - 89 EP - 95 SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.12 DO - 10.2991/febm-17.2017.12 ID - Hou2017/10 ER -