Research on the Development Strategy of MOOC Platform Based on Scene Value Co-creation: Taking " MOOC of Chinese University " as an example

DOI

10.2991/febm-19.2019.48How to use a DOI?

Keywords

MOOC; Scene Value Co-creation;”MOOC Of Chinese University” platform;Optimization strategy component

Abstract

MOOC has become a hotspot in the development of education informatization in our country. While the MOOC platforms are booming, their shortcomings gradually appear. Based on the theory of Scene Value Co-creation, this article establishes a theoretical model, and chooses "MOOC of China University" as the investigation platform, and designs questionnaires from four angles of function, usability, reliability and performance, and investigates the needs of users. Through the demand analysis, the paper explores the optimization strategies of the MOOC platforms to realize the value co-creation between the platform and users.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Zhang
AU  - Xiaoxiao Guo
AU  - Junqi Yu
AU  - Shuo Chen
AU  - Xihui Chen
AU  - Xiaoyi Wen
PY  - 2019/12
DA  - 2019/12
TI  - Research on the Development Strategy of MOOC Platform Based on Scene Value Co-creation: Taking " MOOC of  Chinese University " as an example
BT  - Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019)
PB  - Atlantis Press
SP  - 195
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-19.2019.48
DO  - 10.2991/febm-19.2019.48
ID  - Zhang2019/12
ER  -