How Does Host or Participate in Standards Influence the Ability of Enterprises to Occupy the Market?
- 10.2991/aebmr.k.201211.122How to use a DOI?
- Standard, the intensity of host, the intensity of participation, the ability to occupy the market
This study makes an important theoretical and empirical contributions to the ongoing discussion on the standardization of enterprises aiming to seize the market opportunities. We comprehensively investigate the impact of standards on the enterprise’s ability to occupy the market by using the data of China innovational firms. The results show that the degree of standard total involvement which is measured by the sum of host and participation has a significant positive impact on the ability of the enterprises to occupy the market, while the influences of the standard host intensity and participation intensity on the ability of the enterprises to occupy the market both are inverted U type. While pursuing the total standards, firms should pay attention to balancing the structure of hosting and participating in standards.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ruirui Zhai AU - Pengfei Jiang AU - Shuai He AU - Aiping Zhou PY - 2020 DA - 2020/12/14 TI - How Does Host or Participate in Standards Influence the Ability of Enterprises to Occupy the Market? BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 705 EP - 710 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.122 DO - 10.2991/aebmr.k.201211.122 ID - Zhai2020 ER -